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Workshop Replay

Watch (or Rewatch) the Complete Workshop Now

0:00:00 Welcome to the New Normal

0:04:02 Changes in the Reader Marketplace

0:10:42 Different Readers, Different Stages

0:12:11 Creating a Unique Reader Experience

0:15:46 Engagement Indicators

0:22:08 Deliverability Basics

0:31:26 Subject Lines

0:45:45 Subject Line Practice

0:58:54 Sell the Read (Not the Buy)

1:02:21 Sell the Read Examples

1:18:13 Calls to Action

1:20:41 Calls to Action Practice