0:00:00 Welcome to the New Normal
0:04:02 Changes in the Reader Marketplace
0:10:42 Different Readers, Different Stages
0:12:11 Creating a Unique Reader Experience
0:15:46 Engagement Indicators
0:22:08 Deliverability Basics
0:31:26 Subject Lines
0:45:45 Subject Line Practice
0:58:54 Sell the Read (Not the Buy)
1:02:21 Sell the Read Examples
1:18:13 Calls to Action
1:20:41 Calls to Action Practice
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